The Effects of Advertising

Advertisements are common in all areas of our lives. Each advertisement is made to convey a message to the desired audience to be reached. Advertising has a direct impact on consumer demands. A large proportion of consumers; instead of the non-ad product, prefers the product being advertised. The scenario of the ad is to reach…

Internet of Things (IoT)

Our world is adapting to change in technology that happens more frequently than ever.  As a generation that had been born in the computer age, we always knew and appreciate the needs and benefits of technologies in our lives. Nowadays, we live in a digital age where it is not only about computers or smartphones….

Eden Walk Trade Fair

Everything has a turning point in life, and February 3 was definitely the turning point day of Liquisensum! This day was a day ahead of expectations in general terms. After what happened in Kingston Trade Fair, all of the feedback and comments on the product are taken into consideration and according to them, the product…

How Word of Mouth (WoM) affects your business…

According to the researches, Word of Mouth (WoM) has an important role, affecting consumers’ behavior regarding the creation of awareness, changing or confirming opinions, and influencing the customer’s purchasing choice (Risselada et al., 2009). It is considered a relevant communication vehicle used by consumers. Firstly, WoM marketing is defined as any positive or negative statement…

What happened in the Kingston University Trade Fair?

Finally, the first trade fair in Kingston University is over with lots of experiences and feedback… Congratulations to all groups! As the group of Renovate, our start-up idea is creating a collapsible and colour changing bottle named LiquiSensum according to the thermal state of the liquid. We started this journey with lots of ideas, but…