What happened in the Kingston University Trade Fair?

Finally, the first trade fair in Kingston University is over with lots of experiences and feedback… Congratulations to all groups! As the group of Renovate, our start-up idea is creating a collapsible and colour changing bottle named LiquiSensum according to the thermal state of the liquid. We started this journey with lots of ideas, but…

Retro Brand Marketing and Grundig’s Retro Marketing Project…

The retro concept, which is derived from the word of retrospective, is used in conjunction with the nostalgia, the longing for the past, and its effect in marketing activities. Retro marketing, which can be described as a re-use of an existing brand, product or figure in today’s conditions, is confrontedby consumers in different formats. Within…

What is Start-up? And let’s see the best 3 start-ups in Turkey…

The dictionary meaning of start-up is “the act or an instance of setting in operation or motion” or “a business or undertaking that has recently begun operation”. The co-CEO of Warby Parker, Neil Blumenthal mentioned that “A start-up is a company working to solve a problem where the solution is not obvious, and success is…

How is the Relation Between Innovation and Universities?

Innovation and universities may sound irrelevant at the first sight but they have a strong relation like change or improvement in one would influence other immediately. After industrial revolution, people had needed more due to changing circumstances. In those days we can say that innovation and invention rate were so high because numerous new ideas…

Inspiring the Next Generation of Female Engineers

Last week I encountered a TED talk that is presented by Debbie Sterling. First off, the heading of the pitch, which is called “Inspiring the Next Generation of Female Engineers” has charmed me. Being as a woman engineer, this topic is very valuable and significant for me because I know that in today’s world the…