Retro Brand Marketing and Grundig’s Retro Marketing Project…

The retro concept, which is derived from the word of retrospective, is used in conjunction with the nostalgia, the longing for the past, and its effect in marketing activities. Retro marketing, which can be described as re-use of an existing brand, product or figure in today’s conditions, is confronted by consumers in different formats. Within…

What is Start-up? And let’s see the best 3 start-ups in Turkey…

The dictionary meaning of start-up is “the act or an instance of setting in operation or motion” or “a business or undertaking that has recently begun operation”. The co-CEO of Warby Parker, Neil Blumenthal mentioned that “A start-up is a company working to solve a problem where the solution is not obvious, and success is…

How is the Relation Between Innovation and Universities?

Innovation and universities may sound irrelevant at the first sight but they have a strong relation like change or improvement in one would influence other immediately. After industrial revolution, people had needed more due to changing circumstances. In those days we can say that innovation and invention rate were so high because numerous new ideas…

Inspiring the Next Generation of Female Engineers

Last week I encountered a TED talk that is presented by Debbie Sterling. First off, the heading of the pitch, which is called “Inspiring the Next Generation of Female Engineers” has charmed me. Being as a woman engineer, this topic is very valuable and significant for me because I know that in today’s world the…

Digital Art Experience – Created by Lights

On my trip to Paris I had a chance to visit Gustav Klimt Exhibition on Atelier des Lumières. Immersive art is where viewer becomes a whole with exhibit, walking literally inside an artwork and interact with it.The venue is also known as Paris’s first digital museum of fine art centre and operated byCulturespaces, which does the…

What is that Black Mirror?

Last weekend was completely combined with full of art and new perspectives. When I was hanging out in Chelsea, I heard there was a special exhibition in Saatchi Gallery. After checking the details, I came across with the exhibition called “Black Mirror – Art as Social Satire” which is running between 28thSeptember 2018 and 13thJanuary…